Discover how our collective expertise can guide you towards success in your franchise journey.
Your success is our priority at Apollo Care.
We take pride in our dedicated and passionate team, fully committed to supporting our franchisees and ensuring their success in the home care industry. Each member brings a wealth of experience and expertise, enabling us to offer exceptional guidance and resources as you embark on your entrepreneurial journey.
Our team consists of professionals with diverse backgrounds, including operations, marketing and care management, all working together to provide comprehensive support tailored to your specific needs. We’re here to help you every step of the way.
Meet the Apollo Care family
Cheryl White - CEO
My main role is to support my franchise teams to provide excellent care, grow their businesses and develop themselves into amazing and caring leaders. I also market the Apollo Care brand, which we are very proud of. An important part of my role is to make sure the systems and standards that we use are up to date and current, ensuring that we are compliant and relevant to the care we provide.
Apollo Care is my passion. My aim and goal is to improve quality home care standards, and this is the driver that moves me forward. I am very proud of everything my teams have achieved and look forward to achieving more high standards and success in the future.
Dawn Belmar - COO
I am the Chief Operating Officer for Apollo Care Franchising.I am directly responsible for ensuring the day-to-day running of the Head Office team, and assisting in Apollo Care’s organisational strategy, action planning and monitoring outcomes. I work across all internal teams, making sure our franchisees feel supported so that they can develop their business and individual plans.
My vision for Apollo is always at the front of my mind, and I work closely with our Managing Director to deliver a first-class service to our franchisees and clients.
I feel extremely grateful to be able to play a part in Apollo Care’s vision, which is to be the provider of choice both in the UK and internationally.
Julia Robertson - Finance Manager
I am the Finance Manager for Apollo Care Franchising. I take direct responsibility for the financial operations within the Head Office business. I am also there to support the Franchise teams and to work alongside them to help grow their businesses. I help them by looking into their financial performances and give advice where needed.
Before Joining Apollo Care I worked as an accountant as the payroll administrator. I have worked closely with Cheryl and all of the Apollo Care teams, and I’m so happy to be part of the Apollo Care Franchising team.
John Magee - Head of Support & Compliance
My journey with Apollo Care began in 2017, working as a carer at West Wirral before taking part in the Apollo Care Academy Course in 2019. This led to a job opportunity with the Head Office team in December 2019 as a Franchise Support Manager. I have since been promoted twice and now have that glorious title of “Head of Support and Compliance” and I love my job!
I work closely with the Head Office Operations team and help to provide a support function to the Franchise Teams by getting contractual obligations done on time and in full. These are typically annual audits (which are mainly regulatory based) and twice-yearly territory visits (which are more business development based).
Owen Belmar - Business Development Lead
Joining Apollo Care in 2021 as Franchise Support Manager, I quickly immersed myself in the company’s culture, operations, and, most importantly, fostering strong, collaborative relationships with our franchisees. Over the years, I’ve developed a deep understanding of what makes Apollo Care’s network thrive, from its commitment to exceptional care to its emphasis on personal and professional growth.
Now, as Business Development Lead, I am excited to drive innovation and excellence within our sales process. My passion for Apollo Care fuels my mission to identify and welcome like-minded individuals into our expanding network of talented franchisees. With a focus on growth and sustainability, I’m dedicated to playing a pivotal role in Apollo Care’s continued success and evolution.
Dom Godla - Franchisee Support Manager
As Franchise Support Manager, I work closely with our franchise managers daily to ensure fostering growth within each business. This involves conducting and regular territory visits, during which I collaborate with managers to identify areas for improvement and assist in planning around them for financial growth. At Apollo Care, we understand our franchisees as people before business owners, allowing us to tailor our support to their specific needs.
Additionally, I explore ways to optimise online processes and elevate Apollo Care’s social media presence, reflecting the high standard of care and professionalism we uphold daily.
Apollo Care is a dynamic, fast-growing organisation with dedicated teams, and I take great pride in contributing to its journey. The opportunity to work alongside talented and passionate individuals is both rewarding and inspiring, allowing us to grow and achieve success together.
Judith O’Brien - I.T Consultant & Data Protection Officer
I have over 30 years in the IT and web industries in both SME’s and global enterprises. After reaching European Director level within one of the top 5 global IT companies, I moved on to set up my own company and became Managing Director of IT Answers UK Ltd in 2004. After selling IT Answers in 2013, I now own a successful Digital Marketing agency, helping start up businesses, grow organisations, and develop businesses online.
I now work closely with Apollo Care as their Data Protection Officer and I.T Consultant.
Nick Evans - Employment Law & HR Support
I’m from Evans Lamsley, where we provide all franchisees with Employment Law and HR support as well as regular training. Think of us as your HR team.
I help with disciplinary issues and performance concerns, as well as deal with poor sickness records and long-term sick employees, ensuring an engaged workforce.
Dealing with HR and Employment Law issues should not get in the way of success; in fact, having the right people on the team will help drive business forward.
I ensure that issues are dealt with early to stop them becoming bigger issues and reduce the amount of time you have to spend dealing with issues so that you can grow your business.
Mark Williams - Horner Downey & Co. Franchise Accountants
My firm has over 45 years of experience. Based in Wirral, we have a sector specific team looking after franchise clients. We provide a range of business support including accountancy, taxation, payroll, forecasts and advisory services.
No matter the size, we offer business support services that you need. We take care of the financial side of franchise businesses so you can concentrate on what you do best – growing and nurturing it.
Join a growing industry and build a business with purpose.
Download our information pack today and take the first step toward a successful, meaningful business journey.