Apollo Care Franchise Partner since 2022
Craig's Story
Craig’s journey from education and finance to making a difference in the care sector.
“From the moment I engaged with Apollo Care Franchising, I knew it was the right decision. Their values were clear and aligned perfectly with mine. The onboarding process was welcoming and transparent, and it was evident that this was a company committed to fostering a culture of development and support.”
Craig's Journey: Creating a Culture of Compassion and Autonomy in Care
When Craig decided to explore franchising opportunities, he was stepping out of his comfort zone. With a background in accountancy, teaching and a managerial role at a care company, Craig’s experience was far removed from the healthcare sector. Yet today, he stands as one of Apollo Care’s most successful franchisees. Craig’s story proves that with the right support, strong values and determination, anyone can succeed in this industry.
Craig is a devoted husband and father to two boys, with family life playing a central role in his career choices. Owning his own business was an opportunity to achieve a better work-life balance, allowing him to spend more quality time with his loved ones.
“My aim at Apollo Care is to remove the barriers I experienced in care. I wanted the autonomy to hire the right people, implement a culture of compassion and make decisions that genuinely prioritise people over profit.”
Before joining Apollo Care, Craig’s frustration stemmed from a misalignment of values at his previous workplaces.
His professional journey began in accountancy and teaching, followed by eight years managing a care company. While he achieved success in these roles, Craig felt constrained by the limitations of working for someone whose values didn’t align with his own. He longed to make meaningful changes in the care sector.
Throughout his career, he encountered recurring challenges, decision-makers who lacked a true understanding of the care industry and a disconnect between management and staff. Despite exploring different organisations, Craig couldn’t find a culture that fully resonated with his vision for care.
Craig’s Discovery of Apollo Care Franchising
Determined to take control of his future, Craig began researching ways to start his own business. Weighing the benefits of launching independently versus franchising, he recognised that joining a franchise would provide a support network and a proven framework to build his vision. Apollo Care Franchising stood out as the perfect fit and took the decision to enquire.
“I genuinely believed I would have full control to make decisions in the best interest of my business and clients. The culture felt natural and organic, and I was confident I’d have the freedom to implement my vision.”
Like many potential franchisees, Craig had initial apprehensions about making the leap into business ownership. He questioned how much control he would truly have over decisions, whether he would have the financial independence to grow the business and whether the risks of investing in a franchise would be worth the potential rewards. He wondered if our franchise model would allow him the flexibility to implement his vision or if he would be bound by strict guidelines.
However, our focus on franchisee independence, combined with ongoing support, quickly put his mind at ease. The balance of autonomy in decision-making with a strong network of guidance reassured him that he would have the freedom to shape his business while benefiting from the expertise and resources of our well-established brand. Our unique approach gave Craig the confidence to take the plunge, knowing he would be supported every step of the way.
Exceeding Goals, Transforming Care and Achieving Work-Life Balance
Since joining Apollo Care Franchising, Craig has surpassed his initial goals and continues to set higher benchmarks. Professionally, he has transformed the way care is delivered in his community while achieving financial success. Most importantly, he has gained the flexibility to be a more present husband and father.
Here’s some of Craig’s key achievements.
For anyone considering a franchise with Apollo Care,
Craig’s advice is simple: take the first step.
Craig’s journey with Apollo Care Franchising demonstrates that a lack of healthcare experience is no barrier to success.
With a passion for making a difference and the right franchising support, Craig has built a thriving business that aligns with his values and ambitions.
His story serves as an inspiration to anyone ready to take control of their career and create a meaningful impact in the care industry.
“Come and spend a day with our team. Walk in my shoes, see what we do, and experience the Apollo Care family firsthand. Joining Apollo Care has been the best professional decision I’ve ever made.”
Join a growing industry and build a business with purpose.
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