Built on values of Caring, Inspiring, Supporting and Empowering, Apollo Care enables aspiring business owners to create sustainable, meaningful ventures that support vulnerable individuals in their local areas.
Since launching our homecare franchise, we’ve empowered passionate individuals to make a meaningful difference in their communities while building rewarding, values-led businesses.
Let’s explore the story, people, values and opportunity behind the homecare franchise that’s making a real difference in communities across the UK.
Apollo Care was founded in 2011 by Cheryl White, a qualified district nurse who saw first-hand how fragmented and impersonal some aspects of the care system had become. She believed there had to be a better way, one that combined high-quality homecare with heart. With that belief and unwavering determination, Apollo Care was born: a care provider built on compassion, professionalism and community.
The early days of Apollo Care were fuelled by a team of dedicated professionals who went above and beyond for every client. Word quickly spread. Families began to notice the difference in care, and so did care professionals, many of whom wanted to replicate Apollo’s high standards in their own communities.
Recognising a growing demand for ethical, person-centred homecare, Cheryl made the bold decision to franchise Apollo Care. This allowed her to mentor and support other likeminded individuals in starting their own businesses, each delivering the same outstanding care under the Apollo name. Today, Apollo Care Franchising operates across the UK, with each branch run by passionate franchisees who share our founding vision.
Apollo Care Franchising isn’t just about making a difference, it’s about building a rewarding, profitable business that grows with purpose. Our unique franchise model is designed to empower individuals who are passionate about achieving long-term financial success.
What sets Apollo apart is our data-driven approach to business growth. We provide our franchise partners with access to real-time, live data from across our network, giving them the insight they need to make smart, strategic decisions. Whether it’s adjusting pricing models, identifying cost-saving opportunities or refining operations for greater efficiency, our ongoing analysis helps franchisees increase profitability without compromising on care.
We believe that informed decisions are powerful decisions. That’s why we offer tailored support and training in key areas of business management, from financial planning and marketing strategy to recruitment and compliance, so every franchisee feels confident and equipped to scale their business sustainably.
Behind every Apollo Care franchise is a team of experienced professionals who truly care, about you, your business and the clients you support. Our National Office team is committed to ensuring every franchisee has the tools, knowledge and encouragement they need to succeed.
Cheryl White, our Founder and CEO, supports her franchise teams to provide excellent care, grow their businesses and develop themselves into very profitable and caring leaders. She also markets the Apollo Care brand, which we are very proud of. An important part of her role is to make sure the systems and standards we use are up to date and current, ensuring that we are compliant and relevant to the care we provide.
Dawn Belmar, our COO, is directly responsible for ensuring the day-to-day running of the National Office team, and assisting in Apollo Care’s organisational strategy, action planning and monitoring outcomes. Dawn works across all internal teams, making sure our franchisees feel supported so that they can develop their business and individual plans.
Julia Robertson, our Financial Manager, takes direct responsibility for the financial operations within the National Office business. Julia is here to support our Franchise teams and to work alongside them to help grow their businesses. Julia helps them by looking into their financial performances, analysing profit and loss sheets and comparing finances for each team against our data matrix to give tailored support.
John Magee, our Head of Support & Compliance, began his journey with Apollo Care back in 2017, working as a carer at West Wirral before taking part in the Apollo Care Academy Course in 2019. This led to a job opportunity with the National Office team in December 2019 as a Franchise Support Manager. John works closely with the National Office Operations team and help to provide a support function to the Franchise Teams by getting contractual obligations done on time and in full.
Owen Belmar, our Business Development Lead, has a strong passion for Apollo Care, fuelling his mission to identify and welcome like-minded individuals into our expanding network of talented franchisees. With a focus on growth and sustainability, Owen is dedicated to playing a pivotal role in Apollo Care’s continued success and evolution.
Dom Golda, our Franchise Support Manager, works closely with our franchise managers daily to ensure fostering growth within each business. This involves conducting and regular territory visits, during which Dom collaborates with managers to identify areas for improvement and assist in planning around them for financial growth.
What sets us apart is our hands-on approach. When you become an Apollo Care franchisee, you’re not just handed a manual and sent on your way. You receive personalised training, one-to-one mentoring and ongoing support tailored to your region, goals and needs. We see ourselves as a family, and every new franchisee becomes a valued part of that.
Apollo Care is more than a business; it’s a movement for change in the care industry. Our mission is to deliver high-quality homecare that promotes independence, dignity and wellbeing, while giving care professionals the recognition and support they deserve.
At the heart of everything we do are our core values:
These values are not just words on a page, they guide every decision, every visit and every conversation. They are what make Apollo Care trusted by families, loved by staff, and recognised as a leading homecare franchise in the UK.
There are many homecare franchises out there, but none quite like Apollo Care. What sets us apart is the genuine passion we have for people, and the close-knit community we’ve built around that passion.
Here’s what makes our opportunity truly unique:
We’ve already helped dozens of people launch their own care businesses, many with no prior experience in the sector, by providing a roadmap for sustainable growth and a supportive environment to flourish.
If you’re passionate about care and want a business that brings real fulfilment, Apollo Care is a homecare franchise that offers purpose, not just profit.
We often say Apollo Care franchisees are united by one thing: heart. You don’t need a background in care (though it can help!), what you really need is compassion, commitment and the desire to make a difference.
Our ideal franchise partners are:
When you join Apollo Care, you’re not just buying into a homecare franchise, you’re becoming a leader in your local community. You’ll be responsible for building a team, providing employment, and changing lives through the care you deliver.
And with our full training programme, marketing support, recruitment guidance and compliance coaching, we’ll be with you every step of the way. You bring the passion, and we’ll bring the blueprint.
Whether you’re looking for a career change, returning to work or seeking a business that aligns with your personal values, Apollo Care offers a franchise opportunity that delivers on both heart and ambition.
